whats in a name

i have this theory that may be a little too wild, but i think that the blacker a sports player's name sounds, or any celebrity, the less popular he'll be with the masses, and this goes for both white and black audiences, even blacks hate blacks in reality. like lebron james and kobe bryant, both ridiculously great players by their stats, yet i think it's their names that hold them back. if they had whiter sounding names like justin timberwood they'd be alright. I dare say if michael jordan was named tyrone tyson or jackie brown, he'd have a harder time getting super famous...